About us

Alice & Grace was created for women who appreciate timeless style, quality and effortless dressing.

We carefully curate every collection with pieces that feel beautiful, fit beautifully and become favourites in your wardrobe.

Our hope is to become the boutique you return to whenever you're looking for something you'll truly love.

Thoughtfully Chosen, Just for You

At Alice & Grace, we believe the best wardrobes are built around pieces you truly love.

That's why every collection is thoughtfully curated with timeless style, beautiful quality and effortless wearability in mind.

Designed Around Confidence

We believe shopping fashion online should feel inspiring and reassuring.

From thoughtful product selection to responsive customer care, we aim to make every order feel simple, smooth and well supported.

Our Approach

Alice & Grace is for women who believe style should feel effortless. We carefully curate every collection with beautiful, wearable pieces that inspire confidence and become favourites you'll reach for time and time again.

More Than a Fashion Store

Alice & Grace is about more than what you wear. It's about the confidence that comes from finding pieces that feel right, fit beautifully and become favourites you'll reach for again and again.

Ready to discover Alice & Grace?

Explore thoughtfully curated pieces designed to bring effortless style, confidence and modern femininity to your everyday wardrobe.

Shop the collection
Free UK delivery on all orders

Fast and reliable shipping across the UK.

30-day returns

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Curated with care

Thoughtfully selected pieces with a refined, modern feel.